THE ARTWORK
THE ARTWORK
Éloge de l’air is an interactive and participatory installation imagined by Chevalvert and designed with Hémisphère as part of an international Europe-Quebec call for projects.
« Our public spaces are like our imaginations, they only have meaning if they are shared. »
Éloge de l'air by Chevalvert explores this adage through movement, interaction and cooperation. Chevalvert wanted to merge two symbolic objects, the standard (flag) and the swing, to invent a third, surrealist and poetic one.
An invitation to float, breathe, sway, freely and together. All the pavilions generate a "visual and collective undulation", alternating harmony or chaos according to the swaying of the audience.
An invitation to float, breathe, sway, freely and together. All the pavilions generate a "visual and collective undulation", alternating harmony or chaos according to the swaying of the audience.
DID YOU KNOW?
The standard is a large flag carried on a pole or hoisted on a rope. In the past, they were flags carried by mounted war troops. Now, they are more widely used as a rallying sign for a cause.
A standard-bearer of the French army of the 19th century.
© Bertrand Malvaux
THE artists
THE artists
Chevalvert
Founded in 2007, Chevalvert is a visual design studio based in Paris and Lille. The studio's uniqueness lies in its object-oriented, systemic relationship to the image, where the process counts as much as the result. Like Éloge de l'air, the projects undertaken by Chevalvert are at the crossroads of Art and technology.
HÉMISPHÈRE
Hémisphère is a digital devices studio in Lyon that brings together engineers, multimedia developers and interactive designers who work closely with artists, scenographers, museums, and designers to realize their needs in terms of digital devices for their scenography. Hémisphère was in charge of the technical development and production of in Éloge de l’air.
Creative Intentions
Creative Intentions
Chevalvert followed a simple manifesto for the creation of Éloge de l'air:
"Be kinetic without using an engine, Make sound without using a sound system, Be interactive, without complicating the experience, Be popular, without forgetting to be poetic"
To do this, they relied on the mechanics of the swing and the sound of air responding to the movement of the audience, amplified by the banner and its symbolism.
Artistic Approach
Artistic Approach
In line with the Quebec-Europe collaboration initiative that brought their project to life, the creators followed the design principle of "inventing an installation for travel and intercontinental collaboration."
In other words, with Éloge de l’air, they wanted to "symbolize travel and embody movement."
In a clever trick of double meaning, by creating a sober and minimal installation that corresponds to an idea of facilitated urban integration, and by building it in a modular way, that is, easily dismountable and transportable, Éloge de l'air embodies journey and movement from its construction to its diffusion and its vocation!
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